Steve Casey
RE/MAX Real Estate Center | 508-341-4464 | stcreal@aol.com


Posted by Steve Casey on 1/7/2019

Have you ever put on a favorite outfit and the perfect makeup, then walked into a different room and just hated the effect? The same thing can happen with your paint choices. The play of light in your rooms can significantly affect how your color choices look. Natural light and artificial light reflecting around the room at different times of day creates a different visual dynamic. As you're preparing your house for sale, you want to keep that play of light in mind when choosing your paints.

Getting Started

It's probably been a long while but think back to prisms in grade school. Remember how each band of light in the rainbow reflects a light ray of a different length bouncing off of the water in the air? The same applies to paint. Your entire visual experience is determined by how the light reflects off the items around you, and how your eye interprets that light. Interpretation can be very different between people since humans have a wide variety of color blindness. As many as seven to ten percent of men are somewhat or entirely color blind in the red-green spectrum and an additional, those lesser, number of people are affected by blue-yellow color blindness. This color perception means that even without the changing light, a neutral color with a green or red undertone could appear different to different people. Combine that with the different light at different times of day or seasons and each person coming to view your home will have a different experience. 

Direction Matters

Throughout North America, the most consistent light both day- and year-round comes from southern exposure windows. That light will intensify whatever colors you choose, so pay attention. South-facing morning rooms and those where you want to be awake and active should have bright colors, while south-facing rooms where you want to relax or calm down at the end of the day should have calmer and cooler colors. Eastern exposure rooms will be brighter in the morning and darker in the evening, so you may want to complement that with blue or green undertones for balance. West-facing rooms will be the opposite: darker in the morning and brighter at night. For bedrooms especially, this can be important, since a warm color scheme can make it easier to get up and to go in the darker room. Afternoon sunshine has blue tones which can wash out your paint colors. That means stick to brighter choices with yellow undertones for rooms meant mostly for midday use. You can also complement, enhance or even override the natural light in a place by your artificial light choices. Keep the sun's light in mind when picking your bulb types and placement and watch what it does to your color choices throughout the day.

How to Choose?!

First, start by getting your color swatches. Visit your local paint, DIY, or home improvement store to get swatches in the colors and finishes that interest you. Get multiples so you can hang them up in different places along your walls to see how the light works with them. Check them through the day and with different artificial lights and window coverings to get the broadest idea of how the colors will look. Once you get down to just a couple of hues, get small samples of them and paint some swaths across the wall. Now, repeat the process of watching throughout the day and trying out different lighting as it will give you an even more in-depth understanding of how the colors will look. Once you make a choice, remember to use a primer to cover over your temporary swatches before doing the final paint job, or you could end up with sections that are slightly different colors.

Unsure about which colors are best for your home? Talk to your real estate professional about picking the right neutral tones to show your home at its best.





Posted by Steve Casey on 3/12/2018

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.